TheProjectSEO · Client Update

Pigeon Singapore — March → July Progress

July 10, 2026

5 months since contract start — Mar 17, 2026

Every month of this engagement has moved the account forward — content and strategy work in April and May, the majority of the technical fixes shipped in June, and now in July we're implementing collection pages on the infrastructure that's ready, using a custom app we built to push changes faster, while the content team reviews the ~10 blogs already written.

Keywords that are improving

Position and click movement, pre-engagement baseline (late Feb) vs most recent 4-week window (Jun–Jul), Google Search Console

Keyword	Position	Clicks (before → now)	Impressions now
baby bottle nipple sizes	10.3→1.4	0 → 3	436
baby bottle nipples sizes	9.6→1.5	3 → 3	695
baby thermometer	5.2→3.6	1 → 8	136
pigeon bottle	51.8→13.2	151 → 205	1,371
pigeon bottle warmer	41.9→5.7	48 → 70	598
pigeon breast pump	39.9→9.8	15 → 36	533
pigeon	9.0→2.9	214 → 333	3,345

Pages that are working well

Top performers by clicks, most recent 4-week window

Homepage

702 clicks7,454 impr.pos 7.6

/bottlefeeding — category hub

433 clicks11,814 impr.pos 9.2

/faqs/first-time-mum-bottle-recommend

146 clicks9,344 impr.pos 5.5

Blog: bottle nipple by age guide

114 clicks25,105 impr.pos 3.5

shop: Smart Bottle Warmer (PDP)

92 clicks2,281 impr.pos 6.1

shop: /collections/baby-wipes-wet-tissues

77 clicks3,197 impr.pos 8.0

How search console is moving

Pre-engagement baseline (Feb 8–Mar 7) vs most recent 4-week window (Jun 9–Jul 7)

Clicks

2,824 → 3,089

+9.4%

Non-brand share

9.4% → 11.7%

+2.3pp

Click-through rate

1.39% → 2.29%

+65%

What we've been doing, month by month

March — kickoff

Contract signed, comprehensive audit delivered and walked through with the team, roadmap agreed.

April — foundation

Content batch produced — 5 articles drafted, covering bottle nipple guidance and baby wipes — plus the homepage and cross-domain cannibalization technical spec built out.

May — strategy

Revenue-weighted priority analysis delivered — 7 years of Shopify order data joined to 18 months of Search Console and GA4 data — plus 20 new collection page opportunities mapped and sized.

June — the majority of the technical work

Homepage schema, GA4 shop conversion tracking, the staging site block, and the sitewide title format all shipped this month.

July — building on the infrastructure

Implementing the new collection pages now that the infrastructure is ready, using a custom app built this month to push changes faster. In parallel, going through the content strategy with the team to move the ~10 written blogs through review toward publish.